Marketing with articles is said to be one of the best ways to promote businesses big and small on the internet. It’s believed that by writing unique content, a business will draw in traffic from the search engines, thereby moving up their position in the Google results listings and inviting new buyers to the business’s site. Over the last decade, a number of websites have sprung up pertaining to marketing to service the need for virtual billboard space. However, many people wonder if web article marketing really works?

In one case study, a business owner created a 25-page niche website, with each inner page created around one target keyword phrase, for which a promotional article was created. Each article (including back-links in the “About the Author” resource box) was also submitted to directories like www.ezinearticles.com and www.goarticles.com. He also got linked up with an affiliate network of 10,000 sites that trade one-way back-links as well. After eight months, there were 2,600 unique visitors and 650 returning visitors each month. This number continued to grow steadily to 5,315 in August and earned the owner $180/month in revenue through AdSense. As you can see, article business marketing really works!

In another example, Danforth Diamond outsourced their targeted article marketing to another firm that specialized in copywriting and search engine optimization. Their main focus was a new metal they were selling called palladium. So this marketing company wrote a landing page for “palladium jewelry,” an additional article about palladium and why it’s good for jewelry (which was distributed on article submission sites), a press release about Danforth Diamond’s palladium and blog posts about palladium. Focused link building with keywords like “palladium,” “jewelry” and “rings” were also part of their overall marketing strategy. After a few months, marketing with articles had really paid off. They moved from virtual obscurity to a #3 Google ranking for competitive search terms like “diamond engagement rings” and “engagement rings.”

Marketing with articles can begin with anywhere from four to twelve well-thought, researched pieces. Every three to six months, it’s a good idea to review your online article marketing strategy and order fresh content to maintain your Google position and develop new articles for submission. Always use a professional copywriter to do the grunt work for you because quality content is far more important than quantity of content. Today’s advanced search engine bots see through all the gimmicks and award only the best sites with its prestigious ranking.